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Email Etiquette Tip #4: Know Your Audience

7/22/2020

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Think about WHO you are communicating with...

There are many ways you can write an email, but it's best to think about your audience before you draft one up.  The video below outlines some questions you should ask yourself before you press send. 
VIDEO RECAP:

Ask yourself these questions prior to emailing your audience:

1. Do they know who you are?
--Do you need to introduce yourself or provide some background so they know that what you are sending is credible?
-- Did you give a high level overview of why what you have to say matters?

2. Do they know why you are contacting them?
-- Did you get their name from someone?  
-- What do you want from them?  
-- How did you get their information?

3. Are you speaking their language?
-- National language
-- Be careful of jargon they may not be familiar with
-- Spell out acronyms and abbreviations the first time you use them

4. Does your email provide the right level of detail?
-- Summarize if you are forwarding an email thread or sending a spreadsheet of data
-- Are they technical enough for those details?  Can you provide a higher level/non-technical version, if needed?

Were these tips helpful?  Contact me today to set up a session with your team by dropping me a note at thecommslady@gmail.com. ​
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    Ashley AuBuchon-Arcand is an Executive Program Manager and Digital Activist at IBM, experienced keynote speaker and coach.  

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